Consumer goods
Analysis of the purchasing behavior and the consumption habits:
SIGMA is a regional leader and has a strong proven experience in the North African markets, as it regularly conducts studies such as Usage and Attitude, assessment of Image, reputation and the Health brand Trackers.
Study of the launch of new products or services:
The database of SIGMA which consists of a large number of already completed missions presently allows modeling the volumes of expected sales before the placement of the products and services on the market
SIGMA generates nearly forty testing of concept, product or brand names per year. These tests allow the pre-evaluation of the Marketing Mix (Price, packaging, etc.).
Dashboard Image and Satisfaction
SIGMA has developed for its partners a dashboard device on image and satisfaction, respective pillars of winning new customers and on customer loyalty. It measures the regular intervals of branding, global satisfaction and specific testing by the use of surveys.
Ad hoc studies on customer satisfaction and expectations
SIGMA carries out on behalf of its customers various missions such as the "Mystery shopper/ client" or even quality service studies in B to B and in B to C, the studies are based on in-depth interviews with target customers.
SIGMA has developed two main tools for decision support in terms of distribution: the measurement the extent of implementation of rate products and services coupled with price survey as well as the assistance in optimizing the implementation of point sales to distributors.
Digital Distribution Surveys
SIGMA has developed a regular survey device about the distribution of consumer products to a wide sample of retail outlets.
The system aims to measure the setting up rates, the presence of brands and products as well as the requested pricing of our customers.
Mapping analysis is delivered to our subscribed partners.
Investigation of catchment areas
SIGMA provides for its customers who wish to implant sales outlets with the opportunity to benefit from its statistical expertise and knowledge of the field (îlotypage, zoning, etc.), to also assist in the selection of the positioning of the sales outlet and also with the adaptation of products and services in terms of the targeted geographic profiles.
SIGMA provides versatile testing strategies for its customers as the pre-test and post-test are which are performed for the communication agencies or for the announcers of advertising research.
Advertising pre-test:
SIGMA conducts qualitative and quantitative studies for its customers , these studies evaluate commercials (memorization, comprehensibility, incitement of the purchase, etc.) on the basis of Storyboard presentations, TV commercials and soundtracks ( sound design) to the intended targets.
Advertising post-test:
SIGMA conducts trackers on the memorization of the recent campaigns as well as the measurement of the Day after Recall of the broadcasted commercials on television. Post-test ad hoc Studies are realized by SIGMA at the request of its customers; this allows an accurate evaluation of the impact of advertising campaigns after their broadcast.